Knowing where you are positioning your brand is key to all aspects of brand development and messaging.
Once you have a great brand, consistency is key in reinforcing the message. Developing brand guidelines help to drive that consistency.
What do you want to say with your brand? who do you want to appeal too? It helps prospects relate to your brand and inspire them to connect.
All successful brands have a strong visual identity that allows them to stand out from the crowd and be instantly recognisable.
Your core brand values define what you stand for, who you are and provides direction and alignment.
You already have an identity that needs a refresh or evolution to take your develop your brand.