Great content is the single most important thing in marketing, write it, design it and communicate it.
Define the pillars your strategy will form and the channels you will use to get your message to the audience how and when they want to consume it.
Much more informal way of creating content that may be very opinionated and provocative to create debate and encourage interaction.
Informative and educational content that explains the origins of specific issues and how to solve them, to educate and inform.
Well crafted, thoughtful and crisp PR is much more likely to engage the audience.
Wonderfully descriptive or targeted and straight to the point, well crafted copy can get your message across to your target audience.