Create – So now we know where we are heading. The strategy is defined with a clear set of objectives and timelines, what next ? Now set about creating the customer experience journey and the tools to use to enable the journey to happen. This is where we pick the tools to do the job, an epic logo, beautiful visuals, brochures, videos, animation and content, the list goes on and on and on.
Inspirational design is just the start of the journey, what do we want people to take away and how should they feel ? Great design needs to be functional and deliver the message clearly and concisely to the target audience. Otherwise all the effort to make it look beautiful will have all been in vain.
How we present ourselves in the digital world becomes more and more important every day. A fantastic looking, easy to navigate website, well designed social media posts, educational info-graphics and beautiful digital imagery. All help to connect us with our customers, but consistent messaging and design across all platforms are essential to convey the essence of who you are and reinforce the values that underpin who you are.
We live in a digital world, well not completely, there are those among us that love to hold something real, to feel the weight of the paper and the texture to read the words and see the visuals. Great design in print can be a wonderful tool to leave behind a sense of quality and attention to detail in a physical form. Let’s be frank, in the next business meeting you have chances are you are going to hand over a business card to leave behind, shouldn’t it be fantastic and say something about who you are and your brand?